Publisher's Synopsis
Features include the CIM syllabus, scene-setting chapter introductions, key concepts, action programmes, and real-life examples.
Strategic Marketing in Practice Case Study - CIM Tutorial Text.
8th Edition
Paperback (11 Jan 2007)
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Includes delivery to the United States
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Book information
| ISBN: | 9780751727432 |
| Publisher: | BPP Professional Education |
| Imprint: | BPP Professional Education |
| Pub date: | 11 Jan 2007 |
| Edition: | 8th Edition |
| DEWEY: | 658.802 |
| DEWEY edition: | 22 |
| Number of pages: | 469 |
| Weight: | 1208g |
| Height: | 292mm |
| Width: | 206mm |
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