7th Edition
Paperback (01 Oct 2001)
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Strategic Marketing Management Cases is a versatile collection of approximately 45 cases. This casebook has a decision-making focus and addresses the challenges facing marketing managers today. It is organized to reflect the priorities of a marketing manager: market orientation, growth strategies and target market strategies.
| ISBN: | 9780071124911 |
| Publisher: | McGraw-Hill Education |
| Imprint: | McGraw-Hill |
| Pub date: | 01 Oct 2001 |
| Edition: | 7th Edition |
| DEWEY: | 658.802 |
| DEWEY edition: | 21 |
| Number of pages: | 685 |
| Weight: | 1179g |
| Height: | 246mm |
| Width: | 200mm |
| Spine width: | 30mm |
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