Print this page
Strategic Marketing Decisions

Strategic Marketing Decisions - CIM Study Text.

Paperback (31 May 2004)

Not available for sale

Includes delivery to the United States

Out of stock

This service is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Check stock

Publisher's Synopsis

Features include the CIM syllabus, scene-setting chapter introductions, Key Concepts, Action Programmes and real-life examples. BPP liaises closely with examiners to ensure complete syllabus coverage.

Book information

ISBN: 9780751711141
Publisher: BPP
Imprint: BPP
Pub date:
DEWEY: 658.8
DEWEY edition: 22
Number of pages: 473
Weight: -1g
Height: 292mm
Width: 206mm

We recommend

$1.83off

Bundle: MKTG, 13th + MindTap, 1 Term Printed Access Card

Charles Lamb, Joe Ha...

Paperback
Published 18 Jun 2020

Save $1.83

  • RRP $69.01
  • $67.18
Add to basket

$3.23off

The End of Marketing

Carlos Gil

Paperback
Published 03 Oct 2021

Save $3.23

  • RRP $25.55
  • $22.32
Add to basket

$0.29off

Badvertising

Andrew Simms, Leo Mu...

Hardback
Published 20 Nov 2023

Save $0.29

  • RRP $25.56
  • $25.27
Add to basket

$0.68off

Emotion by Design

Greg Hoffman

Paperback
Published 05 Jan 2023

Save $0.68

  • RRP $14.05
  • $13.37
Add to basket

$9.76off

Social Marketing

Nancy Lee, Philip Ko...

Paperback
Published 16 Jun 2023

Save $9.76

  • RRP $154.66
  • $144.90
Add to basket

$4.33off

Universal Principles of UX

Irene Pereyra

Hardback
Published 09 Mar 2023

Save $4.33

  • RRP $35.79
  • $31.46
Add to basket

$2.50off

High-Impact Content Marketing

Purna Virji

Paperback
Published 03 Jul 2023

Save $2.50

  • RRP $31.94
  • $29.44
Add to basket

$1.30off

Exactly What to Say

Phil M. Jones

Paperback
Published 05 May 2018

Save $1.30

  • RRP $15.33
  • $14.03
Add to basket
Zig Ziglar's Secrets of Closing the Sale

Zig Ziglar

Paperback
Published 01 Apr 1996

  • $17.78
Add to basket