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Strategic Market Planning

Strategic Market Planning

Paperback (01 Nov 1991)

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Publisher's Synopsis

Guidelines for inventory of internal and external environments, plus instructions on how to apply data to create a marketing plan.

Book information

ISBN: 9780844232164
Publisher: McGraw-Hill Education
Imprint: Pearson
Pub date:
Language: English
Number of pages: 256
Weight: 612g
Height: 255mm
Width: 187mm
Spine width: 17mm

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