Publisher's Synopsis
<>For students, managers and senior executives studying Brand Management.
Keller, Strategic Brand Management, 3e provides insights into how to create profitable brand strategies by building, measuring, and managing brand equity.
Strategic Brand Management Building, Measuring, and Managing Brand Equity
3rd Edition
Hardback (05 Jul 2007)
Not available for sale
Includes delivery to the United States
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Book information
| ISBN: | 9780131888593 |
| Publisher: | Pearson Education |
| Imprint: | Pearson |
| Pub date: | 05 Jul 2007 |
| Edition: | 3rd Edition |
| DEWEY: | 658.827 |
| DEWEY edition: | 22 |
| Number of pages: | 692 |
| Weight: | 1480g |
| Height: | 263mm |
| Width: | 211mm |
| Spine width: | 39mm |
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