Publisher's Synopsis
Explains how to create and implement an advertising campaign, discusses marketing plans, research, budgets, pretests, media planning, sales promotion, direct marketing and campaign evaluation, and shares eighteen case studies.
Strategic Advertising Campaigns
3rd Edition
Book (01 Jan 2001)
Not available for sale
Includes delivery to the United States
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Book information
| ISBN: | 9780844230559 |
| Publisher: | NTC Business Books |
| Imprint: | NTC Business Books |
| Pub date: | 01 Jan 2001 |
| Edition: | 3rd Edition |
| DEWEY: | 659.113 |
| DEWEY edition: | 20 |
| Language: | English |
| Number of pages: | 630 |
| Weight: | 1320g |
| Height: | 240mm |
| Width: | 190mm |
| Spine width: | 39mm |
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