Second edition
Hardback (12 May 2014)
Not available for sale
Includes delivery to the United States
Out of stock
Standing Room Only combines practical advice for creating a strategic marketing program and maintaining a successful performing arts organization. This revised edition lays out a framework to navigate the digital age, from online ticketing options, to marketing options in social, and mobile media.
| ISBN: | 9781137282934 |
| Publisher: | Palgrave Macmillan US |
| Imprint: | Palgrave Macmillan |
| Pub date: | 12 May 2014 |
| Edition: | Second edition |
| DEWEY: | 791.0698 |
| DEWEY edition: | 23 |
| Language: | English |
| Number of pages: | xii, 408 |
| Weight: | 822g |
| Height: | 242mm |
| Width: | 163mm |
| Spine width: | 31mm |
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