Publisher's Synopsis
Finally presents proof that emotional ideas work better than boring, logical messages Teaches readers how the brain is designed to process creative ideas Gives both creatives and marketers the ammo to prove the value of creativity to stakeholders Includes real-world examples to better integrate creativity into business processes Makes creative ideas less mysterious and helps business leaders understand how they work Reveals how data-driven marketing and creative ideas can work together Settles the 20+ year debate in marketing... if creative ideas work better Inspires a greater understanding of how people think and how to make deeper customer connections.
