Publisher's Synopsis
Socialnomics is an essential book for anyone who wants to understand the implications of social media on our daily lives and how businesses can tap the power of social media to increase their sales, cut their marketing costs, and reach consumers directly. In this revised and updated second edition, author Erik Qualman presents new material based on meeting with seventy-five Fortune 1000 companies, fifty colleges and universities, and over 100 small businesses and non-profits since the first edition. Qualman's materials have been used from IBM to NASA to Harvard to local businesses. ● Lists the top ten easy opportunities that companies and organizations miss when it comes to social media ● Describes where social media should reside in an organization and the necessary building blocks for success ● Explains why over 50 percent of companies still block social media to their employees and why this is a detriment to success ● Shares proper training methods for your ENTIRE organization on social media; not just the chosen few ● Reviews the top companies, organizations, and individuals using social media, explaining what separates them from other companies and how to replicate their success
