Social Media and Online Consumer Decision Making in the Fashion Industry

Social Media and Online Consumer Decision Making in the Fashion Industry - Advances in Marketing, Customer Relationship Management, and E-Services (AMCRMES) Book Series

Hardback (30 Jun 2023)

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Publisher's Synopsis

"The main objective of the proposed book is to force relevant businesses in the current sector to take advantage of the use of social media communication technologies for improving their marketing strategies. Web-based social media tools are pertinent for businesses to energize their core competencies and capabilities. Thus, this book will aim to discuss how the fashion businesses can benefit from the social media innovation approaches in digital environment"--.

Book information

ISBN: 9781668487532
Publisher: IGI Global
Imprint: IGI Global
Pub date:
DEWEY: 746.920688
DEWEY edition: 23/eng/20230710
Language: English
Number of pages: xx, 393
Weight: 1256g
Height: 279mm
Width: 216mm
Spine width: 24mm