The Cold Start Problem How to Start and Scale Network Effects

Paperback (06 Apr 2023)

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Publisher's Synopsis

'A true Silicon Valley insider' Wired

Why do some products take off? And what can we learn from them?

The hardest part of launching a product is getting started. When you have just an idea and a handful of customers, growth can feel impossible. This is the cold start problem.

Now, one of Silicon Valley's most esteemed investors uncovers how any product can surmount the cold start problem - by harnessing the hidden power of network effects. Drawing on interviews with the founders of Uber, LinkedIn, Airbnb and Zoom, Andrew Chen reveals how any start-up can launch, scale and thrive.


'Chen walks readers through interviews with 30 world-class teams and founders, including from Twitch, Airbnb and Slack, to paint a picture of what it takes to turn a start-up into a massive brand' TechCrunch

'Articulates the stages that every product must go through to be successful . . . and illustrates what companies need to do to achieve them' Forbes

Book information

ISBN: 9781847942791
Publisher: Cornerstone
Imprint: Penguin Books
Pub date:
DEWEY: 650.13
DEWEY edition: 23
Language: English
Number of pages: 400
Weight: 280g
Height: 197mm
Width: 128mm
Spine width: 25mm