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The Lean Startup How Constant Innovation Creates Radically Successful Businesses

Paperback (06 Oct 2011)

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Publisher's Synopsis

THE INTERNATIONAL BESTSELLING SENSATION

'The Lean Startup changes everything.' - Harvard Business Review

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Most new businesses fail. But most of those failures are preventable.

The Lean Startup is a new approach to business that's being adopted around the world. It is changing the way companies are built and new products are launched.

Essential reading for any ambitious entrepreneur, The Lean Startup will teach you to identify what your customers really want. You'll learn how to test your vision continuously, adapting and adjusting before it's too late.

With over a million copies sold across the globe, now is your time to think Lean.

About the Publisher

Portfolio Penguin

The first ten paperback Penguin books appeared in 1935 costing 6d each (the price of a packet of cigarettes). Since then the Penguin list has developed enormously, but still aims to bring the best writing to the widest possible audience. Penguin Paperbacks now range from Booker Prize-winning contemporary authors, to mass market bestsellers, with successful history, biography and general non-fiction as well.

Book information

ISBN: 9780670921607
Publisher: Penguin Books Ltd
Imprint: Portfolio Penguin
Pub date:
DEWEY: 658.11
DEWEY edition: 23
Language: English
Sales rank: 3621
Number of pages: 320
Weight: 410g
Height: 233mm
Width: 169mm
Spine width: 25mm