Publisher's Synopsis
This textbook examines how social marketing can be used as a strategy for changing behaviour. It highlights successful social change campaigns and provides the framework for using the full marketing mix.
Social Marketing Behavior Change for Social Good
Sixth edition
Paperback (18 Feb 2019)
Not available for sale
Includes delivery to the United States
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Book information
| ISBN: | 9781544351490 |
| Publisher: | SAGE |
| Imprint: | SAGE |
| Pub date: | 18 Feb 2019 |
| Edition: | Sixth edition |
| DEWEY: | 658.8 |
| DEWEY edition: | 23 |
| Weight: | 938g |
| Height: | 230mm |
| Width: | 187mm |
| Spine width: | 20mm |
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