So You Want to Be in Advertising

So You Want to Be in Advertising A Guide to Success, What to Study, How to Prepare, What to Do Once You're There

Paperback (01 Jan 1988)

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Includes delivery to the United States

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Publisher's Synopsis

Describes the role of an advertising agency, explains how ad campaigns are created, and looks at the business aspects of advertising.

Book information

ISBN: 9780671645908
Publisher: Simon & Schuster
Imprint: Simon & Schuster
Pub date:
DEWEY: 659.102373
DEWEY edition: 19
Language: English
Number of pages: 153
Weight: 200g
Height: 200mm
Width: 140mm