Publisher's Synopsis
Did corporate just mandate you read a marketing book and you're rolling your eyes? If you're one of our classified smart girls -- whether from corporate America or a business owner -- then you probably know that most marketing and PR books offer little excitement or humour. Here in the world of SMASH, we have a wonderful surprise for you. Our marketing and PR book promises to make you laugh, snicker, smirk, or at the very least smile as we discuss the good, the bad, and the brutally ugly marketing perpetrated by the average professional. Drawing from years of inspirational material, we are ready to educate executives, business professionals, and owners about every aspect of marketing -- from online to social media, and from public relations to business etiquette. SMASH provides practical takeaways, strategic marketing tips, inspirational ideas, and loads of laughs.
