Signs and Wonders

Signs and Wonders [The Spectacular Marketing of America]

1st Edition

Book (01 Jan 1998)

Not available for sale

Includes delivery to the United States

Out of stock

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Publisher's Synopsis

The president and third-generation owner of the New York City sign company who lit up Times Square, Las Vegas, and Hollywood inspires managers and executives to think big--big products and big profits--using the principles of fantasy marketing.

Book information

ISBN: 9780385486026
Publisher: Doubleday/Currency
Imprint: Doubleday/Currency
Pub date:
Edition: 1st Edition
DEWEY: 659.13420973
DEWEY edition: 21
Language: English
Number of pages: 303
Weight: -1g
Height: 247mm
Width: 165mm
Spine width: 31mm