Book (30 Jun 1990)
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In this text the author takes a look into the psyche of the older person as a consumer and presents a new way of looking at marketing to people over 50. The book is concerned with the marketing techniques and opportunities that grow out of this new approach to reaching the "ageless market".
| ISBN: | 9780070714069 |
| Publisher: | McGraw-Hill |
| Imprint: | McGraw-Hill |
| Pub date: | 30 Jun 1990 |
| DEWEY: | 658.802 |
| DEWEY edition: | 20 |
| Language: | English |
| Number of pages: | 302 |
| Weight: | -1g |
| Height: | 241mm |
| Width: | 165mm |
| Spine width: | 31mm |
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Paperback
Published 18 Jun 2020
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