Publisher's Synopsis
Sales are activities that are related to the selling of goods or services. The process of selling is subject to identifiable rules and stages. Sales management is an important domain in businesses, concerned with the application of sales techniques for the management of the sales operations of a firm. Sales operations differ from company to company. However, they can be grouped within the categories, sales force enablement, business analytics, attainment planning, sales administration, and sales operations mandate and design. This book is a valuable compilation of topics, ranging from the basic to the most complex theories and principles in the field of selling and sales management. It elucidates new techniques and applications of sales management in a comprehensive manner. It aims to serve as a resource guide for students and experts alike and contribute to the growth of the discipline.
