Publisher's Synopsis
Forget everything you learned about selling. Your boss's persuasion-based sales methods are outdated, ineffective, and annoying. It's time to take matters into your own hands with a modern and effective approach to selling that actually gets results. In 'How to Sell Without Selling Out', global sales guru, top podcaster, and entrepreneur Andy Paul cuts through the 'persuasion' argument, and lays out the five essential understandings you need to take control of your selling.