Publisher's Synopsis
SELL RESULTS: What Every Technology Salesperson Needs to Know provides sales people, sales consultants and sales managers with a blueprint for selling technology-enabled business solutions. It outlines the critical technical, product and marketing information sales people need to sell and provides a step-by-step approach to applying this information to marketing and selling technology solutions. This book explains how to: - Harness market energy: Be in the right place at the right time - Build value: Use logic to build emotional commitment - Sell solutions: Sell business results to the executive - Compete strategically: Use competitive energy to build customer's sense of value - Prospect for energy: Learn how to find opportunities and forecast accurately - Qualify potential: Focus on the deals that will close - Discover solutions: Build value and sell business solutions - Propose value: Take control of the sales process - Close fast: Create momentum and negotiate success
