Publisher's Synopsis
Two marketing experts explain how to expand market share in business-to-business marketing by segmenting the market and meeting customer needs at every level.
Segmentation Marketing New Methods for Capturing Business Markets
1st Edition
Book (01 Jan 1992)
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Book information
| ISBN: | 9780887305580 |
| Publisher: | HarperBusiness |
| Imprint: | HarperBusiness |
| Pub date: | 01 Jan 1992 |
| Edition: | 1st Edition |
| DEWEY: | 658.802 |
| DEWEY edition: | 20 |
| Language: | English |
| Number of pages: | 270 |
| Weight: | 450g |
| Height: | 210mm |
| Width: | 139mm |
| Spine width: | 29mm |
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