Paperback (30 Apr 2008)
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Experience marketing is a simple technique that is behind some of the most innovative ideas in business today, including the i-pod and low cost flights. The authors bring this theory to life through the use of case studies and anecdotes.
| ISBN: | 9781905736256 |
| Publisher: | Marshall Cavendish Business |
| Imprint: | Marshall Cavendish Business |
| Pub date: | 30 Apr 2008 |
| DEWEY: | 658.812 |
| DEWEY edition: | 22 |
| Language: | English |
| Number of pages: | 183 |
| Weight: | 236g |
| Height: | 210mm |
| Width: | 141mm |
| Spine width: | 15mm |
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Paperback
Published 18 Jun 2020
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