Publisher's Synopsis
Formerly published by Chicago Business Press, now published by Sage
Written in an engaging and student-friendly manner, Sales Force Management provides a blend of cutting-edge research and practical strategies. Authors Gregory A. Rich and Rhett Epler update this classic text by delving into the challenges faced by today′s sales managers. With 300 new citations, each chapter includes coverage of AI and new technological innovations, keeping your students up-to-date with the latest developments in the field.
