Publisher's Synopsis
If Master P, Elon Musk, Oprah, Bumpy Johnson and the highest ranking Harvard Economics Professor had ever collectively captured their greatest secret success formulas to business - and shared it with 2 black inner city go-getters, to present in one ultimate entrepreneurship book ...it would be "RUN IT!" Every 60 seconds someone becomes a millionaire. Serial entrepreneur Christopher Freeman experienced this moment, when he generated his first $1MM with his flagship enterprise Beautiful Hair 4 U. In the process, Christopher made a powerful lifetime connection and brotherhood with brand strategist Marcellus Womack. Their navy seal approach and overwhelming disruption at scale led to Beautiful Hair 4 U doubling its million-dollar revenue in one year, and further expanding from 3 store locations to 14. Christopher leveraged this success to rapidly pivot into real estate and launch his next empire, Beautiful Homes 4 U. RUN IT is the breakthrough follow up to Christopher and Marcellus' instant classic "Dope Black Boy 2 Rich Black Man." RUN IT is the undisputed "Hood Street to Wall Street" entrepreneurial holy grail for building a MILLION-dollar enterprise.
