Hardback (02 Jun 2006)
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A practical guide to using the same marketing principles that persuade us to buy burgers, detergent and diamonds to the selling of just causes. Katya Andreson shows fundraising professionals how to position their issue, find allies, tell a compelling story and motivate people to take action.
| ISBN: | 9780787981488 |
| Publisher: | Jossey-Bass |
| Imprint: | John Wiley & Sons, Inc. |
| Pub date: | 02 Jun 2006 |
| DEWEY: | 658.80024361763 |
| DEWEY edition: | 22 |
| Number of pages: | 269 |
| Weight: | 484g |
| Height: | 227mm |
| Width: | 162mm |
| Spine width: | 26mm |
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Paperback
Published 18 Jun 2020
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