Return on Customer

Return on Customer Creating Maximum Value from Your Scarcest Resource

Paperback (01 Sep 2005)

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Includes delivery to the United States

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Publisher's Synopsis

Two of today's leading business authors concentrate on measuring and maximising the value of customers - the most important asset for any company. They offer practical advice, based on years of expertise in working with leading companies on customer strategies.

Book information

ISBN: 9781904879343
Publisher: Cyan
Imprint: Cyan
Pub date:
DEWEY: 658.812
DEWEY edition: 22
Number of pages: 304
Weight: 481g
Height: 234mm
Width: 153mm
Spine width: 232mm