Publisher's Synopsis
""Remember those great Volkswagen Ads?"" looks briefly at the birth of the car, as well as the campaign. And features over 250 of the award winning press advertisements and TV commercials that DDB produced.
The ads went on to make VW's Beetle a bestseller and have done a similar job for this book. All three earlier editions sold out and copies became something of a collectors' item. This new edition includes additional archive material, including photographs of the key players.
This beautifully produced hardback contains 216 pages, almost 50 of them in colour, featuring more than 300 illustrations. It has become essential reading for advertising practioners and car buffs everywhere.
