Publisher's Synopsis
Entrepreneurs see opportunity not obstacles. Entrepreneurs dream without limitations. Entrepreneurs pursue their interests with passion and persistence. Ready to Launch: Practical Steps for Starting Your Business provides practical business information and real-life examples to educate future and new entrepreneurs about the steps needed to turn ideas into business ventures. Whether the choice to become an entrepreneur is due to the loss of a traditional job, the need for flexibility or just the desire to follow a dream, this book provides basic knowledge needed for business success. Explore the viability of a business idea by evaluating market forces. Learn about the importance of choosing a business structure that supports business goals, developing a marketing plan to highlight core competencies, and practicing ethical decision-making. Throughout the book are real-life stories about the challenges business owners faced and how they overcame roadblocks to success. By learning from the challenges and successes of others, future entrepreneurs can make good decisions as they develop their business plans. Above all, this book will inspire people with a dream to be ambitious and take the risk to bring their dream to life.
