Book (07 Jan 1997)
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A collection of readings designed to supplement the authors' text Service Marketing . Subjects include explanations for the growth of services; managing by walking around; measuring customer satisfaction; rethinking quality; the effects of physical surroundings and employee responses on service enco
| ISBN: | 9780673983084 |
| Publisher: | HarperCollins College Publishers |
| Imprint: | HarperCollins College Publishers |
| Pub date: | 07 Jan 1997 |
| DEWEY: | 658.8 |
| DEWEY edition: | 20 |
| Language: | English |
| Number of pages: | 365 |
| Weight: | 726g |
| Height: | 248mm |
| Width: | 197mm |
| Spine width: | 25mm |
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