Publisher's Synopsis
The era of mass marketing is ending. As the Internet and advanced technology reshape business and personal communication - and consumers react to the media saturation - small business owners, marketers, and executives are seeking new directions in customer-to-customer marketing. In fact, some leading-edge marketers are ahead of the curve, including Greg Stielstra, who has already discovered a passionate, powerful approach that is connecting with changing behaviours and attitudes in today's world. Readers will discover a comprehensive strategy that can help any business reach and retain new markets, by tapping the secrets of what Zondervan marketing leader Greg Stielstra calls "PyroMarketing". From the importance of focusing on individual consumers and their preferences, to giving customers an experience with the benefit of your product or service, to converting customers into enthusiastic sales people for your product, to building a state of the art consumer database, "PyroMarketing" captures in one four-step system the essence of the customer-driven strategies that seek to build markets through the passion and loyalty of the individual.;Stielstra demonstrates how traditional marketing techniques are expensive, obsolete, and doomed to failure - while "PyroMarketing" principles deliver powerful results over the long-term and for less money. Illustrated with case studies including "The Purpose-Driven Life", one of the bestselling books of all time, and the breakaway phenomenon "The Passion of Christ".
