Publisher's Synopsis
If you're looking for a way to promote your business without paying more for advertising, Publishing for Publicity is a book you want to read. This 5-step program teaches you how to generate free publicity for your business by publishing and promoting your own book. The program is designed for promoting small businesses, corporate executives, and professional services. The book includes detailed guidelines for market research, writing, editing, publishing, publicity, and sales. The chapters on publicity cover both traditional and online publicity, including word-of-mouth networking, Internet marketing, social media, mobile phones, digital infoproducts, speaking events, seminars, and media interviews.
