Publisher's Synopsis
Features include the CIM syllabus, scene-setting chapter introductions, key concepts, action programmes and real-life examples. This title liaises closely with examiners to ensure complete syllabus coverage.
Professional Diploma in Marketing. Paper 8 Marketing Management in Practice : For Exams in December 2006 and June 2007 - CIM Study Text
4th Edition, 2006
Paperback (11 Jan 2007)
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Book information
| ISBN: | 9780751727036 |
| Publisher: | BPP Professional Education |
| Imprint: | BPP Professional Education |
| Pub date: | 11 Jan 2007 |
| Edition: | 4th Edition, 2006 |
| DEWEY: | 658.802 |
| DEWEY edition: | 22 |
| Number of pages: | 265 |
| Weight: | 769g |
| Height: | 292mm |
| Width: | 206mm |
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