Product Strategy for High-Technology Companies

Product Strategy for High-Technology Companies Accelerating Your Business to Web Speed

2nd Edition

Hardback (16 Oct 2000)

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Publisher's Synopsis

The author examines those areas in which high-tech companies should consider developing their strategies, including timing, technological change, globalization, and product differentiation, cost and price,.

Book information

ISBN: 9780071362467
Publisher: McGraw-Hill Education
Imprint: McGraw Hill
Pub date:
Edition: 2nd Edition
DEWEY: 658.4012
DEWEY edition: 21
Language: English
Number of pages: 378
Weight: 732g
Height: 238mm
Width: 166mm
Spine width: 31mm