Publisher's Synopsis
Excerpt from Product Planning Decision
The role of new products in the continuing growth and profitability of the modern corporation has become widely recognized. Firms find that new products may offer competitive advantages and generate additional pro fits. The modern firm attempts to produce a stream of successful new products that will enable it to obtain a healthy and profitable growth rate.
About the Publisher
Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com
This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.
