Publisher's Synopsis
This textbook provides a comprehensive overview of the marketing process and marketing strategies. Topics include international marketing, computers, ethics, and legal issues.
Principles of Marketing
2nd Edition
Hardback (31 Mar 1990)
Not available for sale
Includes delivery to the United States
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Book information
| ISBN: | 9780538604376 |
| Publisher: | Cengage Learning |
| Imprint: | South-Western |
| Pub date: | 31 Mar 1990 |
| Edition: | 2nd Edition |
| Language: | English |
| Number of pages: | 408 |
| Weight: | 839g |
| Height: | 229mm |
| Width: | 185mm |
| Spine width: | 30mm |
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