Publisher's Synopsis
This book shows students how to apply the basic concepts and practices of modern marketing as they are used in a wide variety of settings. It provides real examples showing the major decisions that marketing managers face.
Principles of Marketing - Prentice Hall International Editions
8th Edition
Paperback (25 Sep 1998)
Not available for sale
Includes delivery to the United States
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Book information
| ISBN: | 9780130961907 |
| Publisher: | Pearson Education |
| Imprint: | Prentice Hall |
| Pub date: | 25 Sep 1998 |
| Edition: | 8th Edition |
| DEWEY: | 658.8 |
| DEWEY edition: | 21 |
| Language: | English |
| Number of pages: | 720 |
| Weight: | 1421g |
| Height: | 276mm |
| Width: | 210mm |
| Spine width: | 30mm |
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