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Principles of Marketing

Principles of Marketing

4th Edition

Paperback (01 Oct 1990)

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Publisher's Synopsis

Uses practical examples and cases to apply marketing concepts and principles to actual marketing management practices.

Book information

ISBN: 9780137146680
Publisher: Pearson Education Heg USA
Imprint: P&C Health Careers
Pub date:
Edition: 4th Edition
DEWEY: 658.8
DEWEY edition: 20
Number of pages: 560
Weight: -1g
Height: 247mm
Width: 190mm
Spine width: 25mm

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