Publisher's Synopsis
A marketing plan is a detailed, written account of the steps a company must take in order to achieve its sales and marketing objectives and create more customers. This book guides the entrepreneur through the process of compiling such a plan.;It covers identifying the product or service, analysing the firm's market and competitive position and focusing on the firm's strengths. By following the recommended steps and understanding the competition, an entrepreneur can develop effective strategies to achieve sales and marketing goals.
