Publisher's Synopsis
Discusses business to business marketing, explains advertising strategies and techniques, and covers planning, budgeting, direct mail, and television.
Practical Advertising and Publicity
4th Edition
Book (01 Dec 1988)
Not available for sale
Includes delivery to the United States
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Book information
| ISBN: | 9780077070793 |
| Publisher: | McGraw-Hill |
| Imprint: | McGraw-Hill |
| Pub date: | 01 Dec 1988 |
| Edition: | 4th Edition |
| DEWEY: | 659.2 |
| DEWEY edition: | 19 |
| Language: | English |
| Number of pages: | 245 |
| Weight: | -1g |
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