Publisher's Synopsis
Book & CD. A comprehensive course with over 100 videos and animations for the medical device and pharmaceutical sales representative on sales skills to use with doctors and hospitals while observing correct procedures and building trust. It takes the attitude that consultative selling and considerate behaviour create the most productive client relationships. It covers the structure of a hospital, medical staff, the hospital pharmacy, the hospital-based pharmacist, the nursing service, policies and procedures for hospital vendors, HIPAA essentials for the sales rep, sexual harassment, sales professionalism and building trust, customer management (with video interviews of doctors, a hospital pharmacist, and a medical assistant), and powerful sales communication (with a sales simulation). Estimated time: 10-20 hours. The course is divided into topics with their own tests so you can study and demonstrate your knowledge on different topics. The course results from the collaboration of an exceptional sales rep, a doctor, a nurse/MBA/marketing executive, and a media expert.
