Publisher's Synopsis
Every year millions of new businesses are founded all over the world. Company owners are expected to know about all aspects of running a business, including how to make your brand stand out from the crowd. PR in a Box, an easy to follow book, and interactive website (prinabox.co.uk), created by the founders of one of London's top public relations firms, will teach you to: - Create exciting public relations campaigns - Increase customers and awareness of your business - Understand what makes a good story for the media - Talk to the press and secure press coverage - Develop your social media presence and making an impact online In addition to the book, the interactive website (prinabox.co.uk) will provide you with your own unique communications strategy and company overview documents, tools, templates and everything you might need to get people talking about your business. PR in a Box also has dozens of insights and tips from influential editors at publications such as The Times, GQ Magazine, Vanity Fair and The Guardian; as well as brands such as Net-A-Porter, Lakeland, Paramount Pictures and Jaguar Landrover. PR in a Box was created by Simon Rayner, founder of Essence Communications who have worked with some of the world's leading brands, such as Sony Music, Paramount Pictures, Lotus Cars, Gordon Ramsay, Marriott Hotels, and, Malta Tourism Authority
