Overpromise and Overdeliver

Overpromise and Overdeliver The Secrets of Unshakeable Customer Loyalty

Book (01 Jan 2005)

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Publisher's Synopsis

Presenting the stories of successful companies who rose out of virtual obscurity to dominate their markets, a guide to creating market differentiation by exceeding customer expectations outlines the author's TouchPoint Branding philosophies, in a volume complemented by a CD of supplemental materials and a software-driven study guide. 30,000 first p

Book information

ISBN: 9781591840619
Publisher: Portfolio
Imprint: Portfolio
Pub date:
DEWEY: 658.8343
DEWEY edition: 22
Language: English
Number of pages: 226
Weight: 440g
Height: 240mm
Width: 161mm
Spine width: 24mm