3rd edition
Paperback (11 Jul 2002)
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Includes delivery to the United States
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Principles of Marketing, Third European Edition provides an introduction to modern marketing. Recognising the increasing significance of globalisation and e-business, John Saunders and Veronica Wong have dealt with Europe in a global marketing context. Illustrative examples and case studies are drawn from across Europe and around the world.
| ISBN: | 9780273676683 |
| Publisher: | Pearson Education |
| Imprint: | Financial Times/Prentice Hall |
| Pub date: | 11 Jul 2002 |
| Edition: | 3rd edition |
| Language: | English |
| Number of pages: | 888 |
| Weight: | 1810g |
| Height: | 216mm |
| Width: | 138mm |
| Spine width: | 33mm |
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Paperback
Published 18 Jun 2020
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