Publisher's Synopsis
Krish Sailam takes a macro-level view of how technology is potentially slowing down small business. There are too many "game changers" and too much noise from experts, and there is not enough time in the day to keep up with every new technology that comes out. You have a business to run, and it is my job to save you time and more importantly money with your technology decisions. Old School Simple helps you find a starting point. Old School Simple explores three main themes: - How to decide if a technology is relevant to your business and will increase revenue or decrease costs. - How to create goals around implementing technology. - How to create actionable metrics to measure your success. The point of the book is that if you had a choice to spend $1000 a month on technology that you didn't fully understand or didn't have time for, versus $1000 a month making your core product better, the decision to invest in your product is always a better bet. But if you have to implement a new technology, I want you as a business owner to define a goal, and a metric. The book provides guides on finding technology help, defining tangible goals, and measuring your success. Talk to any expert in SEO, social media, paid search, or app development and they will all agree it is nearly a full-time job to stay on top of new technology every day. As a small business owner, your core job is to create amazing products and services. Not to know every new technology that comes out. If you do find a technology that is relevant to your business and your customers are asking for it, Old School Simple gives you guidance to find technology and creative help. Old School Simple is not a book to learn about Facebook, Twitter, or the latest social network. It is a book about finding connections between your revenue model and these new technologies. The chapters are rich with examples, diagrams, sample guides, and quick summaries. Hopefully, it becomes a book you love to share with and recommend to other small business owners. I would love to ask you, my customer, for feedback on how I can make this book better and what other formats you would like to see it in. Please let me know how you implemented or tested these techniques within your own business. Email me at [email protected]. Most people are too afraid to ask for feedback, but I have to stay true to my book. Things can always improve, I just need to know what my customer wants. Does the book come up short in any areas? Do the examples need more or less fleshing out? Would you like to submit your small business experience as an example? Any and all feedback is much appreciated. I see this as a living project that will continue to evolve over time, though the basic principles will stay the same. Technology must support the core revenue stream, not just take up time. Thanks for purchasing and recommending my book.
