Publisher's Synopsis
The first book to holistically examine the challenges of the skeptical, change-resistant mid-market manufacturer. In the most recent data, manufacturers contributed $2.17 trillion to the U.S. economy. For every $1.00 spent in manufacturing, another $1.40 is added to the economy. That is why the continual modernization and progression of the manufacturing industry is essential. This book examines the critical factors to "future-proof"mid-market manufacturing, including recruitment, technology, marketing, branding and diversificatio
