Publisher's Synopsis
This material encourages self evaluation and lateral thinking and can provide a platform for dynamic self-development and improved sales performance. Stimulating activities are built into the learning process, enabling users to increase and develop their skills and effectiveness in sales.;The series has been designed in a modular format, consisting of a framework of 11 workpacks and an "Effective Assessment Guide" which can be used cumulatively to build a comprehensive skills base, or separately in specific subject areas.