Publisher's Synopsis
Although it contains some classic 'home' cooking, Munch's primary aim is to introduce the novice cook to an independent style of cooking that will have him/her producing meals that not only appeal to the palate (and the pocket), but also to the inner grown-up with the desire to impress. From scrambling eggs and cooking chicken to grilling steaks and recreating classic 'takeaways', all 76 recipes in Munch make use of easily accessible ingredients and can be made in a basically stocked kitchen. This innovative new approach to cookbooks contains step-by-step recipes and tips on how to stock a starter kitchen. Through the inclusion of social media - Twitter and QR codes - Munch provides a unique opportunity for interaction between reader, recipe and author. A successful and influential tweeter himself, the author is well positioned to engage in a continual social media dialogue with his readers that will not only ensure the longevity of Munch, but also attract the vast numbers of young cooks who use these platforms on a day-to-day basis.
