Publisher's Synopsis
Offering a comprehensive introduction to the world of branding, this work discusses the thinking behind the creation of brands, the execution of a brand and the key to maintaining a successful brand.
More Than a Name An Introduction to Branding
Paperback (01 Nov 2005)
Not available for sale
Includes delivery to the United States
Out of stock
Check stock
Book information
| ISBN: | 9782884790598 |
| Publisher: | AVA |
| Imprint: | AVA |
| Pub date: | 01 Nov 2005 |
| DEWEY: | 658.827 |
| DEWEY edition: | 22 |
| Number of pages: | 192 |
| Weight: | 505g |
| Height: | 300mm |
| Width: | 220mm |
| Spine width: | 11mm |
We recommend
$0.88off
Bundle: MKTG, 13th + MindTap, 1...
Paperback
Published 18 Jun 2020
Save $0.88
RRP $64.69- $63.81
