Publisher's Synopsis
The success of any business depends on effective marketing, and managers of all levels need to understand the key principles and techniques. This text provides a clearly-written explanation of these core skills and concepts.
Mastering Marketing A Comprehensive Introduction to the Skills of Developing and Defending Your Company's Revenue
Paperback (12 Dec 1999)
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Book information
| ISBN: | 9781854181237 |
| Publisher: | Hawksmere |
| Imprint: | Hawksmere |
| Pub date: | 12 Dec 1999 |
| DEWEY: | 658.8 |
| DEWEY edition: | 21 |
| Language: | English |
| Number of pages: | 350 |
| Weight: | 855g |
| Height: | 210mm |
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