Paperback (22 Dec 2008)
Save $5.31
Includes delivery to the United States
10+ copies available online - Usually dispatched within 7 days
This is the first book on the subject that combines contemporary marketing theory with analysis of operational marketing practice within the fashion industry. It contains the views of key practitioners and much original case study material from leading fashion organizations to provide unique insights into the reality of fashion marketing.
| ISBN: | 9781403919021 |
| Publisher: | Macmillan Education UK |
| Imprint: | Red Globe Press |
| Pub date: | 22 Dec 2008 |
| DEWEY: | 746.920688 |
| DEWEY edition: | 23 |
| Language: | English |
| Number of pages: | xviii, 376 |
| Weight: | 608g |
| Height: | 228mm |
| Width: | 151mm |
| Spine width: | 22mm |
$0.88off
Paperback
Published 18 Jun 2020
Save $0.88
$1.82off
Paperback
Published 01 Apr 1996
Save $1.82
